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Writing the description

How to organise a useful, clear and complete description without turning it into promotional copy.

Before writing the listing Title, category and identification Writing the description Condition, defects and modifications Photos and visual evidence Price, accessories and sale terms Listing credibility and quality Final check before publishing

An effective description can follow this order:

  1. what you are selling;
  2. general condition;
  3. functionality;
  4. defects;
  5. modifications and repairs;
  6. included accessories;
  7. useful delivery information;
  8. any additional relevant notes.

You do not need to turn every section into a formal heading, but the information should be easy to locate.

Avoid one very long block of text with no structure.

The goal is to reduce the amount of work required for the buyer to understand the item.

The opening lines should simply state:

  • what the item is;
  • its general condition;
  • whether it works correctly or has relevant issues;
  • which main items are included.

Do not begin with a long personal story, a sequence of adjectives or secondary information.

You can add context later if it is genuinely useful.

The first priority is to let the reader quickly decide whether the listing matches what they are looking for.

A listing can include personal impressions, but it should be clear when something is an opinion.

Example:

  • fact: “bridge pickup replaced with model X”;
  • opinion: “to me it sounds more defined”.

Avoid turning subjective judgments into absolute characteristics such as “the best tone”, “perfect for every genre” or “the ultimate upgrade”.

Technical specifications, condition and modifications should remain distinguishable from the seller’s preferences.

Manufacturer specifications can be useful for technical context, but they do not describe the condition of your used unit.

Avoid listings made almost entirely from original marketing copy.

Prioritise:

  • actual condition;
  • current functionality;
  • defects;
  • modifications;
  • accessories;
  • characteristics specific to your unit.

General specifications can be added when they genuinely help explain the product, but they should not replace information about the specific item being sold.

You may state why you are selling the item if you think the information is useful.

For example: changing your setup, unused equipment, moving to another model.

The reason for selling is not proof of reliability and should not take up most of the description.

Phrases such as “selling because I no longer use it” can add context, but the buyer still needs condition, functionality, defects, accessories and verifiable information.