Muviber logo
Sell

Photos and visual evidence

Which images a listing needs and which details should be visible to allow a realistic assessment.

Before writing the listing Title, category and identification Writing the description Condition, defects and modifications Photos and visual evidence Price, accessories and sale terms Listing credibility and quality Final check before publishing

An effective listing should not depend on a single photo.

Build a sequence showing:

  1. main overall view;
  2. side or rear;
  3. identifying details;
  4. high-wear areas;
  5. disclosed defects;
  6. important connections or panels;
  7. included accessories.

The exact number depends on the item, but the principle is simple: after viewing the images, the buyer should not be uncertain about the overall appearance, condition or included items.

The dedicated photography guide can cover lighting, framing and technique; here the goal is to define which visual evidence a listing should contain.

The first photo identifies the listing in search and browsing results.

It should clearly show the item at a useful size and without objects that could create ambiguity.

Avoid using as the main image:

  • an extreme close-up;
  • a photo of the case only;
  • several instruments when only one is for sale;
  • packaging with the product not visible;
  • compositions where it is unclear what is included.

The first photo should immediately answer the question: what exactly is being sold?

If you disclose a scratch, dent, damaged component or other significant mark, try to show it clearly.

Use at least:

  • one image showing where it is located on the item;
  • a close-up when needed to understand its extent.

Do not use lighting, angles or filters with the aim of making a defect disappear.

Openly showing a flaw does not necessarily weaken the listing. It can increase trust by allowing the buyer to assess it independently.

Always keep a readable photo of the serial number or other available identifying marks.

In the public listing, you can decide whether to show the entire serial number or obscure part of it depending on the context and type of product.

Other useful identifying images may include:

  • model plate;
  • labels;
  • rear panel;
  • front and back of the headstock;
  • component markings;
  • version-specific characteristics.

These images are particularly useful when several very similar versions exist.

A manufacturer image may occasionally help identify a model, but it should not replace photos of the actual item being sold.

The buyer needs to see:

  • your specific unit;
  • its condition;
  • its accessories;
  • any modifications;
  • its defects.

Stock images cannot provide this information.

If you use any image not created by you, also avoid creating confusion about which images actually represent the item for sale.