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Title, category and identification

How to make the item immediately recognisable and place it in the correct category.

Before writing the listing Title, category and identification Writing the description Condition, defects and modifications Photos and visual evidence Price, accessories and sale terms Listing credibility and quality Final check before publishing

A good title should make it immediately clear what you are selling.

A simple structure is:

Brand + model + genuinely useful variant

Add another characteristic only when it helps distinguish the item: version, format, configuration or another significant detail.

Avoid filling the title with:

  • “BARGAIN”;
  • “ULTRA RARE”;
  • “TOP”;
  • repeated symbols;
  • irrelevant keywords;
  • information already implied by the model.

The title should first and foremost function as an accurate identifier of the item.

Place the item in the category that genuinely describes what it is.

When a specific subcategory exists, prefer it to a broad generic category.

For example, if the structure distinguishes electric guitars, acoustic guitars and basses, using the precise category helps both search and comparison between similar listings.

Do not choose a category merely because you think it may receive more visibility. Misclassified listings can generate unhelpful traffic and make browsing harder.

The category should answer one simple question: where would someone looking for exactly this product expect to find it?

When the platform provides dedicated fields for brand, model, condition or other characteristics, complete them with information that accurately matches the item.

Do not use the brand field for additional sales copy, and do not invent a model simply to fit the taxonomy.

Structured attributes help users:

  • filter;
  • compare;
  • search;
  • organise listings.

If an attribute is unknown, avoid guessing. Clean structured data improves both the listing itself and the quality of search results.

Year, series and country of manufacture can affect interest and value, especially for certain models.

Use this information only when supported by reliable evidence: serial number, documentation, known production characteristics or other trustworthy sources.

If you only know a range, state it as a range.

Avoid claims such as “1980s vintage” or “made in USA” based only on visual impression.

Accuracy is more valuable than a description that merely sounds more attractive.