Final check before publishing

A final review to identify errors, omissions, contradictions and missing information.

Before publishing, verify:

  • [ ] correct brand;
  • [ ] exact model;
  • [ ] correct variant;
  • [ ] correct category and subcategory;
  • [ ] year stated only when verified;
  • [ ] origin stated only when verified;
  • [ ] serial number documented;
  • [ ] attributes consistent with the item.

If any of these details are uncertain, correct them or clearly state the uncertainty.

Check:

  • [ ] cosmetic condition described;
  • [ ] functional condition described;
  • [ ] relevant defects disclosed;
  • [ ] intermittent problems stated;
  • [ ] untested functions stated;
  • [ ] modifications disclosed;
  • [ ] non-original parts disclosed;
  • [ ] significant repairs disclosed;
  • [ ] condition grade consistent with the text.

If a photo shows a problem that the text does not mention, update the description.

Check:

  • [ ] clear first photo;
  • [ ] overall view included;
  • [ ] rear or side views included where useful;
  • [ ] identifying details shown;
  • [ ] defects photographed;
  • [ ] included accessories shown where appropriate;
  • [ ] serial number documented;
  • [ ] no filter alters the apparent condition;
  • [ ] no photo creates ambiguity about what is included;
  • [ ] photos represent the item’s current condition.

Check:

  • [ ] price entered correctly;
  • [ ] price consistent with the described configuration;
  • [ ] included accessories listed;
  • [ ] non-included items clarified where necessary;
  • [ ] local collection stated if available;
  • [ ] shipping stated if available;
  • [ ] logistical limits disclosed;
  • [ ] negotiability communicated consistently;
  • [ ] no essential cost is deliberately left ambiguous.

Before pressing “publish”, read the entire listing without relying on what you already know about the item.

Ask yourself:

  • do I immediately understand what is being sold?
  • can I understand its condition?
  • are the defects clearly visible?
  • do I know what I will receive?
  • do I know the price?
  • do I know how it can be delivered?
  • do the title, photos and description agree?
  • is there any claim I could not support?
  • is an obvious pre-purchase question still unanswered?

If the answers are clear, the listing is ready.

The goal is not to make the item appear “perfect” by hiding flaws. It is to make the listing perfect at representing what is actually being sold.