Guide to creating the perfect listing

Before publishing, compare every part of the listing.

Check that:

• the model in the title matches the photos;
• the selected condition matches the description;
• included accessories appear in the images where appropriate;
• described defects match those shown;
• the price corresponds to the stated configuration;
• the same information is not presented differently in different places.

A credible listing is first and foremost internally consistent.

A good title should make it immediately clear what you are selling.

A simple structure is:

Brand + model + genuinely useful variant

Add another characteristic only when it helps distinguish the item: version, format, configuration or another significant detail.

Avoid filling the title with:

• “BARGAIN”;
• “ULTRA RARE”;
• “TOP”;
• repeated symbols;
• irrelevant keywords;
• information already implied by the model.

The title should first and foremost function as an accurate identifier of the item.

Select the platform’s appropriate condition grade, but explain it with concrete facts.

For example:

• “two small marks on the back”;
• “visible fret wear in the first positions”;
• “volume pot slightly noisy”;
• “display intact with one superficial scratch”;
• “original case with one non-working latch”.

The summary condition grade helps filtering; the description explains the item’s actual state.

Avoid trying to offset a defect with vague phrases such as “otherwise perfect”.

This guide does not replace the dedicated Muviber used-gear valuation guide, but the listing should make the selected price understandable.

If you are asking more than the typical market level, the reason should be apparent: exceptional condition, accessories, originality, rarity or other verifiable characteristics.

If you are asking significantly less, avoid leaving the reason unclear: an unusually low price without explanation can create suspicion.

Price, description and photos should tell the same story.

An effective listing should not depend on a single photo.

Build a sequence showing:

1. main overall view;
2. side or rear;
3. identifying details;
4. high-wear areas;
5. disclosed defects;
6. important connections or panels;
7. included accessories.

The exact number depends on the item, but the principle is simple: after viewing the images, the buyer should not be uncertain about the overall appearance, condition or included items.

The dedicated photography guide can cover lighting, framing and technique; here the goal is to define which visual evidence a listing should contain.

Before publishing, verify:

• [ ] correct brand;
• [ ] exact model;
• [ ] correct variant;
• [ ] correct category and subcategory;
• [ ] year stated only when verified;
• [ ] origin stated only when verified;
• [ ] serial number documented;
• [ ] attributes consistent with the item.

If any of these details are uncertain, correct them or clearly state the uncertainty.

Before writing the title or setting the price, identify the item accurately.

Collect at least:

• brand;
• exact model;
• series or revision where applicable;
• year or production period, when verifiable;
• country of manufacture when relevant;
• configuration;
• serial number;
• any variants that distinguish your unit.

Do not assign specifications based only on appearance. Products that look similar may have different components, origins and values.

If you cannot verify a detail, do not present it as certain. Writing “year not verified” is better than publishing a potentially incorrect claim.

An effective description can follow this order:

1. what you are selling;
2. general condition;
3. functionality;
4. defects;
5. modifications and repairs;
6. included accessories;
7. useful delivery information;
8. any additional relevant notes.

You do not need to turn every section into a formal heading, but the information should be easy to locate.

Avoid one very long block of text with no structure.

The goal is to reduce the amount of work required for the buyer to understand the item.

Before creating the listing, perform checks appropriate to the type of gear.

For example:

• guitars and basses: electronics, switches, pots, output jack and tuners;
• amplifiers: inputs, channels, controls, speaker and unusual noises;
• pedals: power, bypass, footswitches, controls and connections;
• synths and keyboards: keys, display, controls, outputs, MIDI and essential functions;
• recording equipment: inputs, outputs, display, encoders and main connections.

Record what you tested and what you could not verify.

“Untested” and “working” are not the same thing.

Place the item in the category that genuinely describes what it is.

When a specific subcategory exists, prefer it to a broad generic category.

For example, if the structure distinguishes electric guitars, acoustic guitars and basses, using the precise category helps both search and comparison between similar listings.

Do not choose a category merely because you think it may receive more visibility. Misclassified listings can generate unhelpful traffic and make browsing harder.

The category should answer one simple question: where would someone looking for exactly this product expect to find it?