Guide to creating the perfect listing

A listing can include personal impressions, but it should be clear when something is an opinion.

Example:

• fact: “bridge pickup replaced with model X”;
• opinion: “to me it sounds more defined”.

Avoid turning subjective judgments into absolute characteristics such as “the best tone”, “perfect for every genre” or “the ultimate upgrade”.

Technical specifications, condition and modifications should remain distinguishable from the seller’s preferences.

Do not try to replace missing information with claims about your own reliability.

Phrases such as “serious seller”, “no time wasters” or “trust me” do not help verify the item.

Credibility mainly comes from:

• accurate identification;
• real photos;
• disclosed defects;
• consistent information;
• clear terms;
• verifiable details.

The better documented a listing is, the less it needs to describe itself as “trustworthy”.

If you disclose a scratch, dent, damaged component or other significant mark, try to show it clearly.

Use at least:

• one image showing where it is located on the item;
• a close-up when needed to understand its extent.

Do not use lighting, angles or filters with the aim of making a defect disappear.

Openly showing a flaw does not necessarily weaken the listing. It can increase trust by allowing the buyer to assess it independently.

Before publishing, decide exactly what will form part of the sale.

Check for:

• gig bag, case or flight case;
• power supply;
• cables;
• manuals;
• available documentation;
• replaced original parts;
• specific accessories;
• original packaging;
• additional components.

Avoid vague phrases such as “with all accessories” unless you have specified what those accessories are.

This initial inventory will later support the description, photos, price and final listing review.

Before publishing, imagine that you are the buyer.

Would you ask:

• is everything original?
• does everything work?
• are there any defects?
• what is included?
• what year is it?
• is the serial number available?
• do you ship?
• is the price negotiable?
• are more photos available?

If a question is predictable and the information is already available, adding it to the listing reduces repetitive messages and speeds up serious enquiries.

A perfect listing does not eliminate every question, but it eliminates many avoidable ones.

Manufacturer specifications can be useful for technical context, but they do not describe the condition of your used unit.

Avoid listings made almost entirely from original marketing copy.

Prioritise:

• actual condition;
• current functionality;
• defects;
• modifications;
• accessories;
• characteristics specific to your unit.

General specifications can be added when they genuinely help explain the product, but they should not replace information about the specific item being sold.

If you know about significant repairs carried out in the past, disclose them.

Examples include:

• structural breaks;
• major electronic replacements;
• power-supply repairs;
• speaker or transformer repairs;
• display or circuit-board replacement;
• work on mechanical parts.

If useful documentation is available, you can mention its existence.

There is no need to turn every routine service into a problem, but it is important to distinguish ordinary maintenance from interventions that may matter to the buyer’s assessment.

Always keep a readable photo of the serial number or other available identifying marks.

In the public listing, you can decide whether to show the entire serial number or obscure part of it depending on the context and type of product.

Other useful identifying images may include:

• model plate;
• labels;
• rear panel;
• front and back of the headstock;
• component markings;
• version-specific characteristics.

These images are particularly useful when several very similar versions exist.

If you are willing to consider offers, you can say so without promising automatic discounts.

If the price is fixed, state that clearly.

Avoid aggressive or contradictory wording such as “non-negotiable” followed by an invitation to make offers.

You do not need to publish your absolute minimum simply to reduce messages; it can remain an internal decision threshold.

Detailed offer management belongs in the dedicated Muviber selling guide.

Check:

• [ ] price entered correctly;
• [ ] price consistent with the described configuration;
• [ ] included accessories listed;
• [ ] non-included items clarified where necessary;
• [ ] local collection stated if available;
• [ ] shipping stated if available;
• [ ] logistical limits disclosed;
• [ ] negotiability communicated consistently;
• [ ] no essential cost is deliberately left ambiguous.