Use brand, model and attributes correctly

When the platform provides dedicated fields for brand, model, condition or other characteristics, complete them with information that accurately matches the item.

Do not use the brand field for additional sales copy, and do not invent a model simply to fit the taxonomy.

Structured attributes help users:

• filter;
• compare;
• search;
• organise listings.

If an attribute is unknown, avoid guessing. Clean structured data improves both the listing itself and the quality of search results.