Negotiate the price

When you receive an offer, compare it with the figures you defined before publishing.

Ask yourself:

• is it within a realistic market range?
• is it above my minimum acceptable price?
• does local collection or shipping change anything?
• does the buyer expect additional accessories?
• how important is a quick sale to me?

An offer below the asking price is not automatically unreasonable. At the same time, you are not required to accept a figure that makes the sale unattractive to you.

The assessment should be economic and practical, not a personal reaction to somebody offering less.

If the offer is close but not sufficient, reply with a concrete figure.

You can briefly explain why: condition, included accessories, an already competitive asking price or costs connected with the sale. There is no need to defend the item’s value through a long argument.

A good counteroffer communicates:

• how far you are prepared to move;
• what remains included;
• whether delivery terms change;
• whether the figure is genuinely sustainable for you.

Avoid an endless sequence of tiny reductions. Once you reach your limit, state it clearly.

Negotiation does not have to concern only the amount of money.

If you are selling a case, power supply, stand, original parts or other accessories, you can consider different scenarios:

• full price with all accessories;
• lower price without a separable item;
• a bundle with multiple products;
• adding an accessory instead of offering a further discount.

Be careful not to remove anything essential to normal use of the item without making that clear.

Any change from the original listing should be understood by both parties before the sale is completed.

Accept when the offer meets your objectives and the transaction terms are clear.

Decline when:

• the price is below the threshold you defined;
• the terms keep changing;
• additional items are requested without agreement;
• the process becomes unclear;
• you no longer want to take on additional costs or complexity.

You can also stop an advanced negotiation if substantial problems emerge.

A simple and polite “no” is better than completing an agreement you do not genuinely intend to honour.