Avoid superlatives and claims you cannot support

Terms such as “ultra rare”, “impossible to find”, “perfect”, “collector grade” or “like new” should be used only when they genuinely describe a verifiable situation.

If the item has visible wear, “like new” is inconsistent.

If the model is normally available, “impossible to find” adds emphasis but little useful information.

Replace adjectives with facts:

• year;
• condition;
• originality;
• accessories;
• verified origin;
• specific characteristics.

Facts allow buyers to reach their own assessment.